Guide for increasing the attractiveness of vocational education
Vocational education needs more students and working life needs more competent workers. Due to this, the attractiveness of vocational education should be maintained and increased further. This requires positive communication and marketing while utilising methods and various channels that take into account the diversity of the target group.
For this guide, we have gathered operational models that helped us increase the attractiveness of vocational education in Southwest Finland in the field of mechanical and industrial engineering, which is generally considered a challenging field. The number of applicants doubled and, more importantly, the number of enrolled students who dropped out decreased significantly. Download >
